Apari is an apparel brand that focuses on pursuing honest dreams. The artist behind Apari was struggling with the ideas of: who do you wish to be versus what everyone else deems right to be. As a result, Apari was created in order to pursue what she really wanted: to create art.
Apari’s logo is made of two symbols: the mask and the shadow. The logo hopes to make their audience reflect on who they really are, what their dreams are, and if they are currently pursuing those dreams. Apari’s brand hopes to help everyone show off their truest self and to inspire everyone to do what they love.